About us
Empowering Innovation
At Floren Naturals, our guiding mission is clear and unwavering:
"We help natural product developers and manufacturers achieve their full commercial potential."
Our Core Focus
We provide dedicated sales and marketing services for innovative companies seeking successful U.S. market entry, new product development, or accelerated brand growth. We do this by securing key promotional partnerships with elite developers and manufacturers of natural ingredients, advanced extraction services, and contract manufacturing.
What "Natural" Means to Us
Transparency starts with definition. The "Natural" in Floren Naturals refers not only to organic-based products like botanical plant extracts, but also to vitamins and minerals that are natural to the human body, even if manufactured through precise chemical processes. Crucially, every single product we represent is non-GMO.
Our Core Values Guiding Every Partnership & Customer Relationship
Integrity Above All
Always honest, upfront, and acting with a strong moral compass - whether anyone is looking or not, and whether it is in our short-term best interest or not. We play the long game because lasting success is built on mutual trust.
The Golden Rule
We treat all exactly as we would want to be treated. We listen, put ourselves in your shoes, and treat everyone with absolute respect because that is the backbone to successful collaboration to solve complex challenges.
Uncompromising Commitment to Quality
High-quality natural products drive sales and support customer loyalty. Just as importantly, our strict standards seek to protect your business from the compounding soft and hard costs of recalls, returns, and damaged reputation.
Rigorous Analysis & Planning
We take the time to review data, challenge assumptions, and understand risks so we can craft highly actionable plans. We constantly analyze our progress to make smart, stress-reducing course corrections.
Meet Our Founder
Led by Experience, Driven by Collaboration
Scott Florentino, MBA
Founder & CEO
After a successful tenure as Chief Commercial Officer at Bio Answer Holdings, where he led the sales, marketing and innovation team for their Nature's Answer dietary supplement brand, Bio-Botanica botanical extract ingredients and CDMO services, he decided it was time to build something of his own.
Scott’s 25-plus-year career in business development and leadership spans the pharmaceutical, dietary supplement, and natural ingredient industries. Navigating both enterprise spaces and agile, resource-limited organizations gave him the unique hands-on experience, connections, and tenacity necessary to uncover and capitalize on unrecognized opportunities. He specializes in creating highly targeted commercialization strategies that match elite developers with the exact buyers who benefit from their solutions. Above all, he finds genuine fulfillment in aligning both sides for mutual, long-term success.
"Over the course of my career, I have met some companies with fantastic technologies and capabilities that for one reason or another are not reaching their full commercial potential. I've also met manufacturers frustrated with their current supply chain, or searching for their next breakthrough technology to grow their brand. Floren Naturals is grateful for the opportunity to put these two together."
— Scott Florentino, Founder & CEO