COMMACK, NEW YORK; NOVEMBER 11, 2026: Seoul Propolis Co., Ltd., a premier research-driven propolis manufacturer and spin-off of the Korea Atomic Energy Research Institute (KAERI), has entered into a strategic promotional agreement with Floren Naturals, LLC. The partnership aims to accelerate the adoption of standardized, high-quality, and innovative propolis ingredients across the United States dietary supplement, personal care, and functional food sectors.
Historically, the U.S. market has been flooded with low-cost, unstandardized commodity propolis ingredients that lack verified bioactivity and consistent quality control. Through this agreement, Seoul Propolis and Floren Naturals are offering formulators science-backed, premium alternatives featuring standardized total flavonoid and phenolic levels, robust traceability, and proprietary extraction technologies.
Key technologies featured under the agreement include Seoul Propolis’ flagship WEEP® water-soluble technology, a proprietary process that yields a fully water-soluble propolis extract with optimal absorption (see product # WEEP-100). Additionally, Seoul Propolis’ green and brown propolis blending process delivers a super-profile of active compounds not found in commodity brown propolis powders (see product # PP-500). Finally, dietary supplement brands eager to quickly capture sales in the growing propolis market will have a Private Label option of Seoul Propolis’ premium, water-soluble, non-alcoholic (≤ 0.5% alcohol by volume), liquid extract, standardized to deliver 10 mg of total flavonoids per 1 mL serving.
"Their long commitment to quality, science and innovation in propolis technology is apparent in the products created by Seoul Propolis. Just as important to me is their stated aspiration ‘to be a beacon of trust and integrity’, which aligns directly with Floren Naturals’ core values. I am grateful for the opportunity to support them."
– Scott Florentino, Founder and CEO of Floren Naturals, LLC
Supported by over 30 years of dedicated research and development, Seoul Propolis operates state-of-the-art, GMP- and HACCP-certified manufacturing facilities recognized by the South Korea Ministry of Food and Drug Safety and compliant with U.S. FDA requirements. With an in-house laboratory awarded "Excellent Corporate R&D Center" status by the Ministry of Science and ICT, the company oversees every stage of production, from sustainable raw material collection to testing, ensuring uncompromising safety and efficacy.
"We are honored to partner with Floren Naturals to bring our patented propolis technologies to the U.S. market. By providing standardized, water-soluble, and blended propolis solutions backed by rigorous scientific data, we look forward to helping American brands create truly differentiated, high-efficacy wellness products."
– Jay Jiheon Lee, Chief Operating Officer of Seoul Propolis Co., Ltd.
About Floren Naturals, LLC
Floren Naturals, LLC is a specialized commercialization partner dedicated to helping natural ingredient innovators, manufacturers, and service providers achieve their full market potential. We distinguish ourselves through flexibility, transparency, and an unwavering commitment to delivering exceptional business results.
About Seoul Propolis Co., Ltd.
Founded in 2003 as a spin-off company of the Korea Atomic Energy Research Institute (KAERI), Seoul Propolis Co., Ltd. is a global leader in propolis extraction technology and scientific innovation. Holding numerous international patents, including its flagship WEEP® water-soluble propolis and synergistic origin blending techniques, Seoul Propolis manufactures standardized bulk ingredients and private-label finished formulations for nutraceutical, pharmaceutical, cosmetic, and oral care applications worldwide.
Media Contact & Business Inquiries
Floren Naturals, LLC
info@florennaturals.com
Seoul Propolis Co., Ltd.
probee@probee.kr
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